Не относящиеся к продукту кампании, направленные на решение социальных, этических и экологических проблем с целью защиты и / или улучшения репутации бренда. Не относящиеся к продукту кампании (в том числе спонсорство мероприятий) по созданию имиджа / повышению значимости / формированию восприятия бренда
В данной категории оцениваются кампании, достигшие успеха в раскрытии инсайта, понимании поведения и нужд потребителей для разработки индивидуальной медиастратегии, которая отвечает конкретным бизнес целям клиента, маркетинговым задачам и общему позиционированию бренда
Entrants should demonstrate flexibility in implementation, the ability to "retrain" in the process and achieve results despite all the difficulties encountered in the project implementation process
Entries should demonstrate how successfully they have integrated the chosen media throughout the campaign and how well the different mediums complement and build on each other to communicate the brand’s message
Media campaigns which demonstrate great commercial results and which are on go for at least 1 year
Low budget, high impact media campaigns
Media campaigns implemented with the help of new forms of communication
Media campaigns for charity and non-profit organizations
To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2023 to September 1, 2024, but have not participated in Red Apple before
Deadline for submission of works - September 20, 2024
Mandatory requirement - work is accepted in English
Work upload format:
1. Application in English
- all fields of the application are required;
2. Video case (required):
- in English or with English subtitles;
- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);
- video duration no more than 2 minutes;
3. Project URL
4. PDF presentation (preferred):
- no more than 15 slides
- aspect ratio 16: 9
5. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
