Evaluation weights:
20% insight and idea;
20% strategy and selection of media channels;
20% implementation;
40% results.
Evaluation criteria:
Originality and creativity of the idea;
Relevance of the channel choice to the brand objectives and compliance with the uniform style and key message of the campaign;
Innovativeness/non-standard approach to the implementation of a communication campaign;
Achieved KPI performance indicators: change in reach, engagement, conversion, CPT, CPA, CPC, CTR, ROMI, awareness, loyalty, change in perception, consumption, ROI, etc.
Non-product campaigns (including event sponsorship) to create brand image/value/perception. The jury will evaluate the selection strategy and originality of implementation
This category evaluates campaigns that have succeeded in unlocking insights, understanding consumer behavior and needs to develop a customized media strategy that meets the client's specific business goals, marketing objectives and overall brand positioning.
Participants must demonstrate flexibility in implementation, the ability to "change shoes" on the fly and achieve results despite all the difficulties encountered during the project implementation process.
This application will demonstrate how effectively the campaign has been integrated across multiple media formats. Evaluation will be based on the ability to create a single, consistent brand message that covers all aspects of audience engagement across multiple media channels.
The most effective low-budget media campaigns up to 5 million rubles
Media campaigns implemented using new forms of communication
Media campaigns commissioned by charities and non-profit organizations
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - September 3, 2025
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
In support of the results, it is necessary to provide files in the format of graphs, diagrams, tables, presentations, studies in the field “additional files”. The data on the results can be presented both by the agency and by the client.
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
- the presentation must include the following points:
1. Description of the product/service (company architecture)
2. Goals and objectives of the advertising campaign
3. Performance indicators of the advertising campaign (business, marketing, technical and media KPIs)
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (graphs, diagrams, tables, research) (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
