Evaluation weights:
20% insight and idea;
20% strategy and selection of target audience;
30% implementation;
30% results.
Evaluation criteria:
Originality and creativity of the idea
Relevance of the channel choice to the brand objectives and compliance with the uniform style and key message of the campaign
Innovativeness/non-standard approach to the implementation of a communication campaign
Achieved KPI performance indicators: change in reach, engagement, conversion, CPT, CPA, CPC, CTR, ROMI, awareness, loyalty, change in perception, consumption, ROI, etc.
This category will evaluate content creation or integration into content, which must be consistent with brand values, strategy and clearly address marketing objectives. The jury will evaluate the content’s relevance to the selected media, as well as consumer engagement, as evidenced by performance indicators.
This category evaluates campaigns that demonstrate how the campaign has been successfully enhanced by presenting content, including through sponsorship and product placement
The best collaboration of brands within the framework of a joint project or media campaign, confirmed by performance indicators for all participants
The best thematic media publication created by the brand (media portals, blogs, podcasts, video hosting, applications, etc.)
Content on for-good topics. Participants can be charity and non-profit organizations. Brands and agencies can also submit their cases to this category if they were developed in conjunction with the mentioned organizations.
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - September 3, 2025
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
In support of the results, it is necessary to provide files in the format of graphs, diagrams, tables, presentations, studies in the field “additional files”. The data on the results can be presented both by the agency and by the client.
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
- the presentation must include the following points:
1. Description of the product/service (company architecture)
2. Goals and objectives of the advertising campaign
3. Performance indicators of the advertising campaign (business, marketing, technical and media KPIs)
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (graphs, diagrams, tables, research) (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
