Evaluation weights:
20% insight and idea;
30% strategy and selection of target audience;
20% implementation;
30% results.
Evaluation criteria:
Reasonableness of the choice of target audience and depth of understanding of its needs and media behavior;
Logical and thoughtful media strategy taking into account the insights of the target audience;
Efficiency of selection and use of communication channels, including their synergy;
Achieved KPI performance indicators: awareness, consumption, conversion, ROI, ROMI, loyalty, change in perception, etc.
Use of TV & other screens as a main channel of media campaign (including cinema, television, in-flight, showroom, exhibition, outdoor screens, etc.)
Entries in this category must demonstrate use of audio platforms as a main channel of media campaign (radio, podcasts and other audio technology)
Use of print and / or outdoor as a main channel of media campaign (including newspapers, magazines, inserts and trade journals, billboard or poster sites, bus shelters, transit advertising, etc.)
Use of ambient media as a main channel of media campaign (advertising in urban, inhabited or office environment, using objects of surrounding infrastructure as medium of marketing information for target audience)
Use of events and stunts including live shows, festivals, concerts, sporting events, guerrilla marketing, large and small scale stunts, one-off experiential events, etc.
Use of mobile technologies as a main channel of media campaign (smartphones, tablets, Bluetooth, SMS, MMS, WAP, GPS, mobile games and applications, QR codes, etc.) as well as mobile technologies, social media and blogs.
Campaigns must demonstrate the use of specific advertising and marketing technologies in the context of conducting or supporting a media campaign (artificial intelligence, augmented and virtual reality, robotics, gadgets and electronics, smart clothing, interactive technologies, etc.)
Entries in this category must demonstrate how a media campaign was enhanced or driven by data or using programmatic technologies
Use of "online to offline" technologies and visa versa (system that uses online digital strategies to bring foot traffic into physical outlets)
Effective campaign realization within several media channels
This category evaluates campaigns that use innovations in media work or use existing tools in an unconventional way to solve business problems.
This category will highlight the best direct marketing cases for brands - campaigns that successfully promote a product or service to the target audience, directly interacting with the client through: email newsletters, SMS, chat bots, messengers, personal meetings, calls, excluding any retail intermediaries.
Campaigns that aired or ran using a single media channel
Best use of communication channels for chairty and non-profit organizations
The best use of innovative media channels that set new standards in the media space and marketing
The best integration of an influencer within a media campaign. An influencer can be a blog or YouTube star, a celebrity, an athlete, a key industry figure, or another well-known personality. Integrations can include social media profiles, videos, Twitter chats, viral marketing campaigns, etc.
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - September 3, 2025
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
In support of the results, it is necessary to provide files in the format of graphs, diagrams, tables, presentations, studies in the field “additional files”. The data on the results can be presented both by the agency and by the client.
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
- the presentation must include the following points:
1. Description of the product/service (company architecture)
2. Goals and objectives of the advertising campaign
3. Performance indicators of the advertising campaign (business, marketing, technical and media KPIs)
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (graphs, diagrams, tables, research) (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
