Evaluation weights:
20% insight and idea;
20% strategy and selection of target audience;
20% implementation;
40% results.
Evaluation criteria:
Relevance of insight and idea to the set goals of the campaign;
The ambition and scale of the campaign;
Validity of strategic decisions (TA, campaign idea, channels, investments, implementation, results);
Achieved KPI performance indicators: awareness, consumption, conversion, ROI, ROMI, loyalty, change in perception, etc.
All food and drinks
All fast moving consumer goods, excluding food and drinks
Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables
Pharma, OTC drugs, wellness
Cars and other vehicles, auto products and services, logistics
Retail stores, restaurants, fast food, chains, supermarkets, pubs, food delivery, public utilities providing water, gas, electricity and other services
All tourism and travel related services
Live events, museums & galleries, sports (including cybersport events), gaming
All media and publications, including videogames, streaming services, music, TV and radio stations, books, news, digital platforms, other media
All business-to-business products and services
All social responsibility campaigns aimed to address social, ethical and environmental issues. All non-product-based campaigns, including event sponsorship to build the image / raise the profile / shape the perceptions of a brand
Advertising campaigns with social purpose at the heart. Entrants should be a charity, non-profit organisation or government body. Brands may also enter, if they can demonstrate how they worked in partnership with a charity or non-profit cause or organisation
- Residential real estate: apartments on the secondary market and new buildings, penthouses, apartments, townhouses, cottages, country houses, country houses with land
- Commercial facilities: office buildings, shopping complexes, hotels, restaurants, warehouses
Projects implemented for the public sector
Projects implemented for e-commerce platforms and marketplaces
Campaigns implemented for educational institutions/platforms
Campaigns implemented for telecom-operators
Campaigns implemented for financial sector
All types of alcoholic beverages, tobacco products, bookmakers and other goods, the sale and promotion of which are subject to separate restrictions in the current legislation
The innovation and impact of IT projects on business and society are assessed. Technical characteristics, ease of use and level of integration with existing systems are taken into account
Media campaigns lasting 3 years or more. Evidence must be provided that the campaign has demonstrated outstanding results throughout its entire period of existence
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - September 3, 2025
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
In support of the results, it is necessary to provide files in the format of graphs, diagrams, tables, presentations, studies in the field “additional files”. The data on the results can be presented both by the agency and by the client.
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
- the presentation must include the following points:
1. Description of the product/service (company architecture)
2. Goals and objectives of the advertising campaign
3. Performance indicators of the advertising campaign (business, marketing, technical and media KPIs)
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (graphs, diagrams, tables, research) (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
