Evaluation weights:
25% idea;
25% strategy;
50% impact and results
Evaluation criteria:
The retention rate of the target audience,
The complexity of channel integration,
The impact on the perception and behavior of the target audience,
The impact of the campaign on the brand: recognition, loyalty, change in perception,
Relevance of insight to the goals of the campaign,
The effectiveness of communication channels and strategic validity, originality and creativity of the idea,
The quality of campaign execution: design, content, technical implementation,
The achieved commercial indicators and KPIs: sales growth, increased market share, ROI,
Depth of understanding of the target audience and its needs (insight), compliance with a single style,
Logical and thoughtful strategies for interacting with the audience.
Advertising campaigns in which creative tactics to achieve brand goals have become the key to high commercial performance.
Advertising campaigns that have demonstrated high efficiency in a crisis
Using small budgets and/or resources relative to the market and/or industry to achieve maximum efficiency.
The category where campaigns showing high performance and rapid growth of results are considered throughout the entire implementation period (lasting from 2 years)
Short-term marketing campaigns aim to achieve immediate results, usually within a few weeks or several months. These campaigns can help you gain attention quickly, attract potential customers, and increase sales. However, to ensure continued growth and stability, it is important to balance these efforts with long-term strategies.
Campaigns for effective brand launch/relaunch.
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - September 3, 2025
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
In support of the results, it is necessary to provide files in the format of graphs, diagrams, tables, presentations, studies in the field “additional files”. The data on the results can be presented both by the agency and by the client.
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
- the presentation must include the following points:
1. Description of the product/service (company architecture)
2. Goals and objectives of the advertising campaign
3. Performance indicators of the advertising campaign (business, marketing, technical and media KPIs)
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (graphs, diagrams, tables, research) (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
