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<div><p style="font-weight: bold;" margin-bottom:0cm;margin-bottom:.0001pt;line-height:22.0pt"=""><strong></strong></p><h2>International Advertising Festival Red Apple postpones the submitting date till August, 15.</h2> <p style="font-weight:bold"><em>&nbsp;<img src="/uploads/deadlineNEW-08.png" style="width:463px;height:463px"></em></p> <h3>The Festival's directory stated that the interest among international agencies this year is as high as ever. At the moment, apart from Russia and its neighbouring countries, agencies from Germany, Lithuania, Netherlands, France, United Kingdom, UAE, Ireland, Italy, Switzerland, Japan, Thailand and Australia have already submitted their works.&nbsp;</h3> <p><span style="font-weight:normal">The main reason for such attention to this year's Red Apple is incredible composition of the international jury. You really are going to be amazed with it! On average, each jury member is the holder of 7 Cannes Lions.</span></p> <p><span style="font-weight:normal">Moreover, for the first time in the Festival's history, the international jurors are going to choose both the short-list nominates and the winners.</span></p> <p><span style="font-weight:normal">As the Red Apple directory reports, the main difference of the voting process this year is the absence of special jury for online voting, which usually consisted of Russian marketers and creatives. This time it's up to international jurors to decide who is going to be in the short-list and who is going to take the Red Apple awards. Therefore, the deadline will not be extended anymore, as the jury will start voting right after the end of submission period.</span></p> <p><span style="font-weight:normal">The chairman of the Jury 2014 is David Guerrero (<a href="http://www.sostav.ru/publication/devid-gerrero-reklama-daet-shans-izmenit-mir-10932.html">link for the interview</a>), the head of the Filipino advertising agency BBDO and the creator of last year's symbolic work "Labels Against Women" (<a href="http://www.youtube.com/watch?v=kOjNcZvwjxI">link for the video</a>) for Pantene.&nbsp;</span></p> <p margin-bottom:0cm;margin-bottom:.0001pt;line-height:17.0pt"=""><span style="font-weight:normal"><a href="http://www.youtube.com/watch?v=NpsYN43v4NI">Video greeting from David Guerrero</a></span></p> <p margin-bottom:0cm;margin-bottom:.0001pt;line-height:17.0pt"=""><span style="font-weight:normal">The directory also reminds that one more nomination "Creative Effectiveness" was added to the list. Each agency is required to describe the creative component of campaign, outline of the problem, how it was solved, and final results in the format of a 5-minute film or presentation. Only the works, which were submitted during the last year's Festival and went up to the short-list and further, can be assessed in this nomination. To get more detailed requirements go to <a href="http://festival.ru/en/festival/creative-effectiveness">the Festival's website</a>.</span></p> <p margin-bottom:0cm;margin-bottom:.0001pt;line-height:17.0pt"=""><span style="font-weight:normal">The educational programme will commence September, 18 and will last two days. The winners will be announced during the Award Ceremony on September, 19 in the Icon Hall.</span></p> <p margin-bottom:0cm;margin-bottom:.0001pt;line-height:17.0pt"=""><strong>Exchange Ideas! Change the World!</strong></p> <p><span style="font-weight:normal">&nbsp;</span></p> </div>

Time is running, train is leaving.

Jon has some fairly fresh points of view as to where the world of advertising is going. He began his career in traditional advertising, and then spent 10 years exploring digital, before coming back above the line to take the post of Chief Creative Officer of Grey London. Making him the first digital native in the UK to run a traditional advertising creative department

After his studies in Communication Design in Freiburg, he started his first job in Advertising in 1998 at Scholz &amp; Friends Hamburg. In 2001 he moved to Leagas Delaney Hamburg for 4 years and worked for various clients including Adidas, Stern Magazine and Skoda. He's been at Jung von Matt since 2005 and has created campaigns for brands such as Bosch, Saturn, Ferrero, Electronic Arts and Mercedes-Benz to name but a few. For the last 5 years he has worked exclusively for Mercedes-Benz first as a Senior Art Director then as a Creative Director.