Activations / B2B

The jury will evaluate complex advertising campaigns in the selected sector, which use at least 2 marketing tools (advertising media). The evaluation will be based on how successfully the selected elements or channels were integrated into the campaign. The same work cannot be submitted to several sectors.

Evaluation weights:

20% idea;

20% strategy;

30% implementation;

30% results

Evaluation criteria:

Uniqueness and creativity of the activation concept,

Creation of a unique consumer experience;

Alignment of strategy with campaign objectives and selection of target audience;

Logical and thoughtful strategy for interacting with the audience;

Achieved performance indicators (KPI): sales growth, increase in market share, ROI, etc;

Impact of the campaign on the brand: recognition, loyalty, change in perception;

Relevance of insight to the campaign objectives;

Quality of activation execution: design, content, technical implementation, etc;

Integration of different channels and their synergy.

F01
Best Brand Loyalty Campaign

Campaigns that most effectively form brand loyalty to the brand. If the campaign is long-term, it is necessary to submit the results for the current calendar year

F02
Best Event Marketing Campaign (Including Sponsorship)

Campaigns that best ensure the perception of the brand by another brand are evaluated by: static events, exhibitions, pop-up stores, activities in shopping malls, brand activations using guerrilla marketing, spectacular advertising moves, etc. The jury will also consider campaigns in which sponsorship is used as the main platform

F03
Best Use of Strategy

The strategy in the implementation of the marketing campaign is evaluated. Judging criteria: 25% idea; 50% strategy; 25% results

Technical requirements

Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.

Deadline for submission of applications - September 3, 2025

Mandatory requirement - all submissions must be in English.

Application upload format:

1. Application in English (required):

- all fields of the application are required;

2. Video Case (required):

- in English or with English subtitles.

- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);

- maximum video duration: 3 minutes.

Additional files:

In support of the results, it is necessary to provide files in the format of graphs, diagrams, tables, presentations, studies in the field “additional files”. The data on the results can be presented both by the agency and by the client.

3. PDF Presentation (Recommended):

- no more than 15 slides

- aspect ratio 16: 9

- the presentation must include the following points:

1. Description of the product/service (company architecture)

2. Goals and objectives of the advertising campaign

3. Performance indicators of the advertising campaign (business, marketing, technical and media KPIs)

4. Presentation board (optional):

- an image with key visual elements of the project and its description, .jpg, .png file (graphs, diagrams, tables, research) (with a width of at least 1772 pixels, a resolution of at least 150 DPI)

- file size no more than 75 MB

Attention!

It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.

Access to the material uploaded by the participants has: the organizing committee and members of the Jury.

A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.