Assessment weight:
20% idea,
20% strategy,
30% implementation,
30% results.
Evaluation criteria:
Uniqueness and creativity of the activation concept,
Creation of a unique consumer experience;
Alignment of strategy with campaign objectives and selection of target audience;
Logical and thoughtful strategy for interacting with the audience;
Achieved performance indicators (KPI): sales growth, increase in market share, ROI, etc;
Impact of the campaign on the brand: recognition, loyalty, change in perception;
Relevance of insight to the campaign objectives;
Quality of activation execution: design, content, technical implementation, etc;
Integration of different channels and their synergy.
Includes the activities involving communication with the customer: samplings, contests, coupons, discounts, gifts, giveaway, etc.
Awarded to the campaigns that effectively broadcast brand experience to the target audience via executions such as static events, exhibitions, pop-up stores, in-store / dealer / reseller activities, shopping centre / mall activities, brand activations using guerrilla marketing, street teams, publicity stunts, etc. Jury will also review campaigns that use sponsorship as its core awareness platform
Entries in these category must focus on brand experience and activations that took place within a retail environment, and that generate sales in any industry sector
This category evaluates campaigns that include at least two types of marketing activities (lottery, loyalty programs, digital (using VR/AR, neural networks), experiential marketing, event, PR, sampling, sponsorship, joint promos, mobile marketing, social marketing, word of mouth, etc.) for effective marketing support of the product. or services on the market
Direct marketing operations aimed primarily at the general public (including CRM) to build a personalized contact or increase loyalty
Campaigns that are most effective in building brand loyalty. If the campaign is long-term, it is necessary to present results for the current calendar year
Advertising campaigns with social purpose at the heart. Entrants should be a charity, non-profit organisation or government body. Brands may also enter, if they can demonstrate how they worked in partnership with a charity or non-profit cause or organisation
The strategy in the implementation of the marketing campaign is evaluated.
Projects using artificial intelligence for personalization, chatbots, voice assistants, and predictive consumer analysis are being evaluated.
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - September 3, 2025
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
In support of the results, it is necessary to provide files in the format of graphs, diagrams, tables, presentations, studies in the field “additional files”. The data on the results can be presented both by the agency and by the client.
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
- the presentation must include the following points:
1. Description of the product/service (company architecture)
2. Goals and objectives of the advertising campaign
3. Performance indicators of the advertising campaign (business, marketing, technical and media KPIs)
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (graphs, diagrams, tables, research) (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
