Evaluation weights:
20% idea;
20% strategy;
30% implementation;
30% results
Evaluation criteria:
The complexity of channel integration,
The originality and innovation of the campaign concept,
The achievement of goals in quantitative and qualitative terms (for example, increased sales, audience reach),
The impact on the perception and behavior of the target audience,
The impact of the campaign on the brand: recognition, loyalty, change in perception,
Relevance of insight to the goals of the campaign,
The effectiveness of using communication channels and strategic validity,
Quality of campaign execution: design, content, technical implementation, compliance with a single style,
Taking into account the characteristics of the target audience (B2C or B2B).
All food and drinks
Goods, the implementation and promotion of which have the restrictions in legislation (tobacco, alcohol, betting shops etc.)
All fast moving consumer goods, excluding food and drinks
Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables
Pharmaceuticals, medical organizations, wellness centers, over-the-counter medications, dietary supplements
Cars and other vehicles, auto products and services, logistics
Retail stores, marketplaces, restaurants, fast food, chains, supermarkets, pubs, food delivery, public utilities providing water, gas, electricity and other services
All tourism and travel related services
Live events, museums & galleries, sports, other recreation
All media and publications, including videogames, streaming services, music, TV and radio stations, books, news, digital platforms, movie distribution and other media
All business-to-business products and services
Non-product campaigns that address social, ethical and environmental issues in order to protect and/or enhance the reputation of a brand. Non-product campaigns (including event sponsorship) to build brand image/value/perception
Sports and cyber sports events, sports complexes and other organisations, sports and cyber sports equipment, sports goods, etc.
Advertising campaigns with social purpose at the heart. Entrants should be a charity, non-profit organisation or government body. Brands may also enter, if they can demonstrate how they worked in partnership with a charity or non-profit cause or organisation
- Residential real estate: apartments on the secondary market and new buildings, penthouses, apartments, townhouses, cottages, country houses, country houses with land
- Commercial facilities: office buildings, shopping complexes, hotels, restaurants, warehouses
Projects implemented for the state sector
Projects implemented for e-commerce platforms and marketplaces
Advertising campaigns implemented for educational institutions/platforms
Campaigns implemented for telecom-operators
Campaigns implemented for financial sector
The evaluation focuses on the innovativeness and impact of advertising campaigns in the field of information technology on business and society, including: Cybersecurity measures, Data protection, Prevention of digital threats, Educational initiatives in IT
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - September 3, 2025
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
In support of the results, it is necessary to provide files in the format of graphs, diagrams, tables, presentations, studies in the field “additional files”. The data on the results can be presented both by the agency and by the client.
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
- the presentation must include the following points:
1. Description of the product/service (company architecture)
2. Goals and objectives of the advertising campaign
3. Performance indicators of the advertising campaign (business, marketing, technical and media KPIs)
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (graphs, diagrams, tables, research) (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
