Advertising campaigns in which creative tactics to achieve brand goals have become the key to high commercial performance. Criteria for evaluating works: 25% idea, 25% strategy, 50% results
Advertising campaigns that have demonstrated high efficiency in a crisis
To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2023 to September 1, 2024, but have not participated in Red Apple before
Deadline for submission of works - September 20, 2024
A number of criteria will be considered during judging and weighted as follows: 25% creative; 25% strategy; 50% results
Mandatory requirement - work is accepted in English
Work upload format:
1. Application in English
- all fields of the application are required;
2. Video case (required):
- in English or with English subtitles;
- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);
- video duration no more than 2 minutes;
3. Project URL
4. PDF presentation (preferred):
- no more than 15 slides
- aspect ratio 16:9
- a resolution of at least 150 DPI
- customer feedback (without mentioning the agency)
In order for the jury to evaluate the effectiveness, there is a special requirement for this category — to prepare a presentation with an analysis of effectiveness.
As part of the presentation, you need to answer the following questions:
1. What were the aims of this work? Please specify the area. How and in what units should the degree of achievement of this goal be measured? You can specify several different goals, including intermediate ones.
2. What effect do you have? Describe including paragraph 1.
3. Show separately the commercial result of this work, preferably in terms of ROI. The description should be accompanied by references to reliable sources.
4. Clearly justify the relationship between your work and the result (in order: «goals/brief – summary effect»).
5. What other factors could also affect the result besides your work (for example, seasonal element, favorable competitive landscape, changes in distribution, etc.)?
6. Formulate the creative idea of your work and describe what part of the construction from point 4 was taken by the creative component. How did it affect the different stages (media, investments, etc.)?
7. What general conclusions can you draw from the effectiveness of the creative approach to marketing tasks in general, based on the specific experience of this work? How do you see the prospects in this area?
Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.